Cyber Defense Group
Making Cybersecurity Approachable with A Website You Can Trust
Industry
Cybersecurity
Industry
Cybersecurity
Services
Web Design
Web Development
Copywriting
The Challenge
Cyber Defense Group (CDG) approached us to revamp their website and online persona to help them stand out from the rest. They did well with their clients and offline sales; however, their website’s user experience wasn’t intuitive and the site was hard to navigate. Additionally, the website felt convoluted leading to customer confusion and low engagement rate. With that, there was difficulty in expanding the brand and finding new clients online.
The Results
A completely new website and strengthened online persona have allowed Cyber Defense Group to appear more in tune with their brand image and reach customers more effectively. With the website redesign, the site is now easier to navigate with clear calls to action that make it easier for potential clients to contact CDG. Developing their online representation has also allowed them to challenge the industry standard and communicate their vision of establishing cybersecurity as an advantage instead of an unwanted cost for companies.
“Free Logic has been an integral part of our marketing strategy to rebrand our firm. They were able to efficiently design and implement a new website for us within a very quick turnaround.”
Tu Le |
Marketing Coordinator
Our Approach
We worked with CDG to completely shift how they were being represented online. The design, imagery, graphics, and overall messaging of the site were used to communicate an approachable and friendly cybersecurity consultancy.
The Core Pieces to Creating Stronger Online Impressions
1. Create a modern, minimal, and friendly design that shifts the perception of cybersecurity.
2. Design a streamlined User Experience (UX) and write effective messaging to allow people to easily understand and access information about what CDG does.
Shifting Perception
It was necessary to create a streamlined design and cohesive messaging to allow people to easily understand and access information about what CDG offers. Cybersecurity often gets perceived as daunting, so we designed the website with elements of calmness and nature to help users navigate it and view CDG through a different lens.
Approachable Messaging
In addition to the design, we rewrote the copy throughout the website to further support CDG’s goal of making cybersecurity appear less intimidating. We didn’t want the messaging to be overly technical or overwhelming to potential clients and aimed to make it concise and easy to digest. The rewritten copy now directly aligns with their brand image and communicates a clear understanding of who CDG is and what they do.
Scope of Work
Digital
Full-Service Website Development
Wireframes & High-Fidelity Mockups
UX/UI Design
Web Analytics
Data Analytics & Tracking
SEO Architecture
Messaging
Copywriting
Target Audience
SEO Architecture
Strategy
Stakeholder Interviews
Competitive Analysis
Research
End-User Testing
Marketing Automation
