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The Power is Now Media Inc.

Leading the Conversation
About Real Estate

Industry

Small Business
Media, Real Estate

Industry​

Small Business
Media, Real Estate

Services

Website Development
SEO
Business Strategy

The Power Is Now Media Inc. is an online multimedia company founded in 2009 by Eric L. Frazier, MBA, and is headquartered in Riverside, California. They are advocates for homeownership, wealth building and financial literacy for low to moderate income and minority communities. They utilize online Radio, online Magazine, online TV and online events to education and support the American dream of homeownership and financial independence. They are supported by numerous national and state real estate associations and community groups.

The Challenge

The Power is Now Media Inc. aims to lead the conversation about Real Estate for home-ownership, wealth building and financial literacy for low to moderate income and minority communities. However, their website at the start of 2020 was outdated and unscalable which restricted this vision to become a reality. They required a well-designed wordpress platform that would allow The Power is Now Media to scale content, increase shareability by users, and leverage SEO strategies to dominate google search results for keywords focused on Real Estate. 

The Approach

Our team began by redefining the brand identity of The Power is Now Media with their executive team. We worked to simplify the business model and build a website platform that focused on their core business objectives, while still considered future business growth strategies. Our attention is currently on two core areas of their digital strategy:

  • A CMS Website Platform that enables scalable content based on the different content types (Radio, Television, Magazine, Blogs, Etc.) produced by The Power is Now Media Inc. Each web page is created with a responsive design to ensure content is mobile optimized (mobile accounts for over 50% of web traffic), clear brand messaging for clarity in the firm’s vision, and simple navigation to help new visitors find content of interest.

  • SEO strategy that implements an SEO schema focusing on high volume keywords around Real Estate.

The Results

Monthly Organic Traffic Volume

December 2020

2,700+

Organic Website Traffic

2020

21,000+

Ranked Keywords

December 2020

6,847

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