Transforming an
In-Person Program
to a Virtual Setup


Education, Finance




Web Development

TrendUp was started by an international group of young, successful hedge fund professionals with a desire to identify and mentor the best future minds in investing. It features an advanced education and mentorship program that aims to scout and build a talent pipeline into the Hedge Fund Industry. Over the last five years, TrendUp has mentored 150+ participants from 5+ countries and about 10 cities worldwide, with backgrounds ranging from undergraduate and graduate students to working-professionals in fields from Business to Engineering or Medicine.

The Challenge

Before COVID-19, TrendUp was an all-in-person program providing 3-day intensive training sessions at various Universities across the globe. Even though the program was successful, it did not have an online presence which limited its ability to scale. Once COVID-19 hit, TrendUp was forced to move to an online platform and reshape its business model fast.

The Approach

Our team took on the challenge to digitize TrendUp in under two months so we could pilot test an online curriculum. Having an accelerated timeline, we worked closely with the Founder of TrendUp in three core areas intended to establish the online platform:

  • Brand Strategy that focused on creating a clear brand identity and positioning for TrendUp that would resonate with ambitious students in Finance from all backgrounds. 


  • A responsive website that is mobile optimized (mobile accounts for over 50% of web traffic), instills trust in current and future customers with strong brand messaging, and which allows new visitors to understand TrendUp’s value propositions in a simple way. 

  • A PR Strategy to get features on leading finance publications in the United States primarily targeting Yahoo Finance, Marketwatch, Investorplace, and Star Tribune.

The Results

Press Release Reach

77 Publications

Potential Reach


Website Visitors

Q4 2020


Ranked Keywords



Next Project • Blue

Fueling Startup