The Digital Journey for Small Businesses

The Free Logic Small Business Digital Journey is an end-to-end digital transformation model designed specifically for small businesses looking to establish an online presence that amplifies their impact. This journey covers all the essential steps necessary for your organization to create a scalable digital infrastructure, ranging from solidifying a powerful website to generating new leads. The Free Logic team has compiled the best practices from over 50+ projects to provide you with high-quality work at affordable prices, ensuring you understand the value of each activity as it ties to your unique mission.

1

Discovery Call

Free

Free Logic offers a free 30-minute discovery call to any organization interested in the Digital Journey. This call is a time where you can share about goals, needs, and pain points, while gaining a better understanding of our experience and expertise. If both parties decide that we are a mutual fit, we will then collaboratively decide on the services for you before kickstarting your digital transformation.

2

Branding Style Guidelines

$600

A brand is not what you are saying about your business but how others perceive how your business functions. It is important to have a defined brand so that your business stands apart from the rest. We help you find your brand identity so that you can correctly express the unique qualities of your business and capture interest from others.

3

Website Copywriting​

$700 for 5 Pages (Subject to an add-on fee for additional pages) 

In order to attract clients and new customers, a business needs compelling copy that simply articulates its mission. We write copy that conveys your brand’s personality through strategic brand messaging.

4

Content Creation (Photo & Video)

$1500 Day Rate

In order to build an engaging online presence, it is vital to have high-quality content that showcases your business’s personality and unique value. We provide a full day dedicated to capturing content for you (headshots, product photos, testimonial videos, drone shots, etc.) that will help showcase your brand across all digital mediums.

5

Website Development ​

$2,000 for 5 Pages (Subject to an add-on fee for additional pages) 

A business’ website is the central piece to a strong online presence and the first impression most people will have of your brand. Building a scalable and well designed website is essential to attract customers/partners and spread the word of the work that you are doing. We design quality websites from modern design methods so that you have a strong foundation for your online presence.

6

Website Analytics

$300

Understanding how your customers interact with your website helps give key insights into strategic decisions for your business. We will implement Google Analytics, Google tags, and Facebook Pixel to gain knowledge on who is visiting your site, what they’re interested in, and more. This gives us better insights to understand how to target different groups with specific messaging to increase engagement and exposure.

7

SEO

$500 Per Month

68% of online experiences begin with a search engine so it’s important that you are found on platforms such as Google, Bing, and Yahoo. We will design an SEO strategy that helps your website rank higher on search engines. Let us take the guesswork out of SEO and help people find your business easier.

8

Content Strategy

$2,500 For Full Package

To amplify your brand’s reach, it is important to create as much content aligned with the interests of your stakeholders. We help you create a strategy for your brand’s content so that you can continue to seamlessly push out engaging social posts to gain more exposure.

9

Email Marketing Strategy

$1,500

Email marketing is one of the most effective ways to gain traction for your business. We help write the emails so that you can send them out and receive more exposure. Keeping your audience engaged is of utmost interest while growing your brand so designing a newsletter and email campaign strategy should be a top priority.

10

Podcast

$250 Per Virtual Episode

Reaching your audience is one of the most important things to gain more awareness for your business. We help with everything needed to launch an audio-visual podcast, from supporting the scripting of an engaging show to editing a full episode. We provide you with all the studio tools needed to express your mission in an entertaining format.

11

Lead Generation

$2,000 Per Month

When a business is ready to scale, it is important to leverage data, advertising, email marketing, and other mediums to attract and convert new customers. We will help you set up an automation system that takes customers from brand awareness to advocates of your organization.

Amplify Your Impact.
Start Your Digital Journey Today.